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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Direct marketing"
~subject:"Gastgewerbe"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Direct marketing
Gastgewerbe
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Confidence
3
Dienstleistungsqualität
3
Lieferantenmanagement
3
Markenartikel
3
Service quality
3
Supplier relationship management
3
Vertrauen
3
relationship marketing
3
E-commerce
2
Electronic Commerce
2
Ghana
2
Online retailing
2
Online-Handel
2
Viral marketing
2
Virales Marketing
2
trust
2
Arbeitsverhalten
1
Arbeitszufriedenheit
1
Beschwerdemanagement
1
Brand experience
1
Brand identification
1
Brand relationship orientation
1
China
1
Complaint management
1
Customer value
1
Direktmarketing
1
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7
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1
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Pervan, Simon J.
4
Bowden, Jana
3
Erasmus, Alet C.
3
Fernandes, Teresa
3
Japutra, Arnold
3
Lim, Weng Marc
3
Martin, Brett
3
Paul, Justin
3
Roy, Sanjit
3
Wilkins, Stephen
3
Bang, Nguyen
2
Baumann, Chris
2
Bilgihan, Anil
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Casidy, Riza
2
Conduit, Jodie
2
Cude, Brenda J.
2
De Klerk, Helena M.
2
Fazli-Salehi, Reza
2
Gounaris, Spiros
2
Khare, Arpita
2
Lee, Hyun-hwa
2
Mai, Enping
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Menidjel, Choukri
2
O'Cass, Aron
2
Phau, Ian
2
Polo-Redondo, Yolanda
2
Polonsky, Michael J.
2
Prentice, Catherine
2
Pérez, Andrea
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Robinson, Linda J.
2
Roy, Sanjit Kumar
2
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International journal of consumer studies
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of strategic marketing
Journal of business research : JBR
11
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
European journal of marketing : EJM
2
Journal of hospitality and tourism insights
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of African business
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of internet commerce
1
Journal of retailing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Psychology & marketing
1
Service business
1
Society and business review
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
The nature and scope of marketing research
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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Source
All
ECONIS (ZBW)
9
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1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
6
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
7
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
8
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
9
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
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