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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Social web"
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Advertising
Social web
Brand management
92
Markenführung
92
Consumer behaviour
76
Konsumentenverhalten
76
Brand image
62
Markenimage
62
Social Web
39
Internet marketing
38
Online-Marketing
38
Brand
36
Markenartikel
34
Beziehungsmarketing
23
Relationship marketing
23
Social media marketing
16
Marketing management
13
Marketingmanagement
13
Advertising effects
11
Werbewirkung
11
Bibliometrics
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Bibliometrie
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Facebook
9
Werbung
9
Branding
6
Luxury goods
6
Luxusgüter
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Viral marketing
6
Virales Marketing
6
Brand loyalty
5
Confidence
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Markentreue
5
Social networking sites
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Bilro, Ricardo Godinho
2
Loureiro, Sandra Maria Correia
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Peltier, James
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Schultz, Don E.
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Abraham, Mathew
1
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1
Aljuhmani, Hasan Yousef
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Du, Peng
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International journal of consumer studies
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
133
The journal of product & brand management
67
The journal of brand management : an international journal
63
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising research
23
Business horizons
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of advertising
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
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ECONIS (ZBW)
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
6
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
7
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
8
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.
;
Rosenbaum, Judith E.
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
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