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~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand loyalty"
~subject:"Brand"
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Search: subject_exact:"Brand image"
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Brand loyalty
Brand
Brand image
86
Markenimage
86
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
62
Markenführung
62
Markenartikel
38
Advertising effects
14
Werbewirkung
14
Beziehungsmarketing
10
Relationship marketing
10
Advertising
9
Internet marketing
9
Online-Marketing
9
Werbung
9
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Social web
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Bibliometrics
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Bibliometrie
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Confidence
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Luxury goods
7
Luxusgüter
7
Vertrauen
7
Perception
6
Wahrnehmung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Designation of origin
5
Einzelhandel
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Herkunftsbezeichnung
5
Measurement
5
Messung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Retail trade
5
brand personality
5
Deutschland
4
Emotion
4
Fashion
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34
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4
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Gierl, Heribert
3
Abraham, Mathew
1
Alavi, Sascha
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Bruns, Daniel
1
Burmann, Christoph
1
Caldara, Cindy
1
Chakrabarti, Somnath
1
Dörfer, Sabrina
1
Elger, Christian Erich
1
Erasmus, Alet C.
1
Esch, Franz-Rudolf
1
Faßnacht, Martin
1
Fetscherin, Marc
1
Fischer, Alexander
1
Fischer, Dirk
1
Fischer, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
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1
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1
Habel, Johannes
1
Helme-Guizon, Agnès
1
Hemsley-Brown, Jane
1
Hornig, Tobias
1
Hustvedt, Gwendolyn
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
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International journal of consumer studies
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
198
The journal of brand management : an international journal
174
The journal of product & brand management
158
Journal of retailing and consumer services
95
European journal of marketing : EJM
43
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
32
International journal of hospitality management
30
Journal of strategic marketing
29
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
28
The journal of consumer marketing
28
Journal of international consumer marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing
24
International marketing review
24
Journal of global marketing
21
Journal of marketing
21
Cogent business & management
19
Journal of promotion management : JPM
19
Journal of the Academy of Marketing Science
19
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing management : MM
16
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
SpringerLink / Bücher
14
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ECONIS (ZBW)
38
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
5
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
6
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
7
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
8
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
9
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
10
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
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