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~isPartOf:"International journal of consumer studies"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
760
Konsumentenverhalten
760
Environmental consciousness
63
Food
63
Lebensmittel
63
Umweltbewusstsein
63
Bibliometrics
47
Bibliometrie
47
Bekleidung
46
Clothing
46
Markenimage
46
Brand management
45
Online retailing
45
Online-Handel
45
Nachhaltige Entwicklung
42
Sustainable development
42
Food consumption
40
Lebensmittelkonsum
40
Sustainability
40
consumer behaviour
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Social Web
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Großbritannien
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Warenkennzeichnung
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Beziehungsmarketing
32
Relationship marketing
32
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31
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Paul, Justin
2
Rokka, Joonas
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Wang, Cheng Lu
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Zhou, Liying
2
Abraham, Mathew
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1
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1
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1
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Bae, Hyeyoon
1
Bailey, Ainsworth Anthony
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Baxter, Stacey
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1
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Cauberghe, Verolien
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Chang, Yaping
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Chawla, Yash
1
Chen, Han
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International journal of consumer studies
Journal of business research : JBR
627
Journal of retailing and consumer services
438
The journal of product & brand management
308
The journal of brand management : an international journal
298
Psychology & marketing
158
Asia Pacific journal of marketing and logistics
128
Journal of marketing communications
126
International journal of internet marketing and advertising : IJIMA
112
International journal of hospitality management
108
European journal of marketing : EJM
105
International journal of advertising : the review of marketing communications
98
Journal of international consumer marketing
95
Marketing intelligence & planning
95
Journal of promotion management : innovations in planning and applied research
92
Journal of strategic marketing
83
Journal of marketing
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of marketing management : MM
80
Journal of fashion marketing and management
79
The journal of consumer marketing
79
Cogent business & management
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of the Academy of Marketing Science
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of travel and tourism marketing
75
Journal of global marketing
74
International marketing review
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Marketing letters : a journal of research in marketing
71
Technological forecasting & social change : an international journal
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Journal of promotion management : JPM
59
Journal of Islamic marketing
57
Young consumers : insight and ideas for responsible marketers
57
International journal of advertising : the quarterly review of marketing communications
56
International journal of electronic marketing and retailing : IJEMR
56
European journal of marketing
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
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ECONIS (ZBW)
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86
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
3
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
4
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
5
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
6
Understanding pre-teen consumers social media engagement
Lichy, Jessica
;
McLeay, Fraser
;
Burdfield, Claire
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 202-215
Persistent link: https://www.econbiz.de/10014248810
Saved in:
7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
8
Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
9
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
10
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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