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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~subject:"Innovationsmanagement"
~subject:"Kundenintegration"
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Search: subject:"Customer integration"
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Innovationsmanagement
Kundenintegration
Customer integration
221
Beziehungsmarketing
118
Relationship marketing
118
Betriebliche Wertschöpfung
88
Value creation
88
Consumer behaviour
71
Konsumentenverhalten
71
Social Web
63
Social web
63
Innovation
49
Value co-creation
49
Brand management
46
Markenführung
46
Innovation management
44
New product development
39
Produktentwicklung
39
Co-creation
32
Internet marketing
31
Online-Marketing
31
Customer value
30
Kundenwert
30
Service-Dominant Logic
26
Service-dominant logic
26
Dienstleistungsqualität
24
Service quality
24
Brand image
23
Markenimage
23
Customer engagement
19
Customer satisfaction
19
Kundenzufriedenheit
19
Social media
18
Stakeholder
16
Brand
15
Dienstleistung
13
Markenartikel
13
Services
13
Business network
12
Lieferantenmanagement
12
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Undetermined
177
Free
2
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Article
216
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4
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Article in journal
220
Aufsatz in Zeitschrift
220
Case study
5
Fallstudie
5
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2
Collection of articles of several authors
2
Sammelwerk
2
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English
220
Author
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Hajli, Nick
4
Ketron, Seth
4
Navarro, Susana
4
Harrigan, Paul
3
Morgan, Todd
3
Alves, Helena
2
Black, Iain
2
Brodie, Roderick J.
2
Buhalis, Dimitrios
2
Cervera, Amparo
2
Chung, Henry F. L.
2
Cossío-Silva, Francisco-José
2
Dahl, Andrew J.
2
Fan, Daisy X. F.
2
Filieri, Raffaele
2
Garzon, Dolores
2
Gong, Taeshik
2
Gupta, Shivam
2
Gustafsson, Anders
2
Herstatt, Cornelius
2
Ho, Mia Hsiao-Wen
2
Kastanakis, Minas
2
Kohtamäki, Marko
2
Kristensson, Per
2
Mahr, Dominik
2
Naudé, Peter
2
Nenonen, Suvi
2
Neuhofer, Barbara
2
Papagiannidis, Savvas
2
Parida, Vinit
2
Peltier, James
2
Pera, Rebecca
2
Pervan, Simon J.
2
Plangger, Kirk
2
Revilla Camacho, Maria Angeles
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sarpong, David
2
Soutar, Geoffrey N.
2
Vargo, Stephen L.
2
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Published in...
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International journal of contemporary hospitality management
International journal of product development : IJPD
Journal of business research : JBR
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Psychology & marketing
15
Customer engagement : contemporary issues and challenges
14
International journal of quality and service sciences
14
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Source
All
ECONIS (ZBW)
220
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1
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220
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1
Co-creation and critical factors for the development of an efficient public e-tourism system
Alharmoodi, Ahmed Abdulla
;
Khan, Mehmood
;
Mertzanis, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549462
Saved in:
2
Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian
;
Farrelly, Francis
;
Athwal, Navdeep
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
Saved in:
3
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
4
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
5
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
6
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
7
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
8
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
9
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
10
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
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