//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Internet marketing
177
Online-Marketing
177
Social Web
119
Social web
119
Consumer behaviour
89
Konsumentenverhalten
89
Online retailing
39
Online-Handel
39
Advertising
36
Social media
36
Viral marketing
36
Virales Marketing
36
Werbung
35
E-commerce
31
Electronic Commerce
31
Beziehungsmarketing
28
Hotel industry
25
Hotellerie
25
Advertising effects
24
Werbewirkung
24
Brand management
20
Markenführung
20
Website
18
Brand image
15
Markenimage
15
Social network
15
Soziales Netzwerk
15
Gastronomie
14
Internet
14
Restaurant industry
14
social media
14
Customer satisfaction
13
Kundenzufriedenheit
13
Tourism
13
Tourismus
12
International marketing
11
Internationales Marketing
11
Confidence
10
KMU
10
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Abedin, Babak
1
Ahammad, Mohammad F.
1
Alturas, Bráulio
1
Aluri, Ajay
1
Amirkhanpour, Monaliz
1
Ananda S
1
Balci, Gökcay
1
Bradley, Graham L.
1
Chen, Shih-Chih
1
Cobanoglu, Cihan
1
Costa, Sara Morgado da
1
Doukidis, Georgios I.
1
El Faker, Abdellatif
1
El Ghazi, Hamid
1
Erkmen, Ezgi
1
Evans, Richard
1
Gandhi, Mohina
1
Garaus, Marion
1
Hajli, M. Nick
1
Hancer, Murat
1
Huang, Yinghua
1
Husain, Uvesh
1
Högberg, Karin
1
Jafarzadeh, Hamed
1
Javed, Sarfaraz
1
Kanellis, Panagiotis
1
Kanupriya
1
Kar, Kumar Arpan
1
Katavelos, Antonios
1
Katsonis, Nikolaos
1
Khoshtaria, Tornike
1
Kim, Dae-Young
1
Kim, Kathleen Jeehyae
1
Kim, Sung-Bum
1
Komodromos, Marcos
1
Lamrhari, Soumaya
1
Larzelere, Robert E.
1
Lazaris, Chris
1
Lin, Chieh-Peng
1
Luoma-aho, Vilma
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
International journal of technology marketing : IJTMkt
Technological forecasting & social change : an international journal
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Journal of internet commerce
16
Journal of strategic marketing
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of the Academy of Marketing Science
14
The journal of brand management : an international journal
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
Cogent business & management
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
Customer engagement : contemporary issues and challenges
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of retail & distribution management
8
International marketing review
8
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
4
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
5
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
6
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
7
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
8
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
9
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
10
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->