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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"China"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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China
Consumer behaviour
Indien
Konsumentenverhalten
40
Bibliometrics
13
Bibliometrie
13
Relationship marketing
12
Beziehungsmarketing
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Digitalisierung
7
Digitization
7
Social Web
6
Social web
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Viral marketing
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Article in journal
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44
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Beatty, Sharon E.
Behl, Abhishek
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
33
Ko, Eunju
24
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Sharma, Piyush
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Pereira, Vijay
13
Han, Heesup
12
Richard, Marie-Odile
12
Shukla, Paurav
12
Jang, Soocheong
11
Mattila, Anna S.
11
Seo, Yuri
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Kukar-Kinney, Monika
10
Septianto, Felix
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Merchant, Altaf
9
Wang, Cheng Lu
9
Balabanis, George
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Liu, Martin J.
8
Melewar, T. C.
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Babin, Barry J.
7
Geuens, Maggie
7
Kim, Kyung Hoon
7
Law, Chun Hung Roberts
7
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
15
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
International journal of consumer studies
4
Journal of marketing theory and practice
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
China finance and economic review : CFER
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of business excellence
1
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ECONIS (ZBW)
44
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44
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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