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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
1,474
Konsumentenverhalten
1,474
Advertising effects
208
Werbewirkung
208
Brand image
168
Markenimage
168
Beziehungsmarketing
164
Relationship marketing
164
Brand management
161
Markenführung
161
Internet marketing
150
Online-Marketing
150
Customer satisfaction
146
Kundenzufriedenheit
146
Holiday behaviour
140
Urlaubsverhalten
140
Emotion
135
Advertising
122
Dienstleistungsqualität
121
Service quality
121
Social Web
118
Social web
118
Werbung
118
Viral marketing
117
Virales Marketing
117
Hotel industry
106
Hotellerie
106
Tourism
105
Tourismus
102
Gastronomie
88
Restaurant industry
88
Market research
80
Marktforschung
80
Experiment
79
Online retailing
72
Online-Handel
72
Personality psychology
72
Persönlichkeitspsychologie
72
USA
69
United States
68
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Undetermined
784
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14
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Article
1,463
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12
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Article in journal
1,475
Aufsatz in Zeitschrift
1,475
Collection of articles of several authors
12
Sammelwerk
12
Case study
3
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3
Conference proceedings
1
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1
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English
1,475
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Han, Heesup
18
Dhar, Ravi
11
Jang, Soocheong
10
Gursoy, Dogan
9
Bilgihan, Anil
7
Dahl, Darren W.
7
Hwang, Jinsoo
7
Kumar, V.
7
Nicolau, Juan Luis
7
Taheri, Babak
7
Fong, Lawrence Hoc Nang
6
Gijsbrechts, Els
6
Law, Chun Hung Roberts
6
Muehling, Darrel D.
6
Park, Sangwon
6
So, Kevin Kam Fung
6
Sparks, Beverley
6
Su, LuJun
6
Cai, Ruiying
5
Heerde, Harald J. van
5
Huang, Songshan
5
Hyun, Sunghyup Sean
5
Jeong, Miyoung
5
LeBoeuf, Robyn A.
5
Mattila, Anna S.
5
Um, Nam-Hyun
5
Wong, IpKin Anthony
5
Wu, Luorong
5
Zhao, Min
5
Amir, On
4
Amos, Clinton
4
Bai, Billy
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Chua, Bee-Lia
4
Fitzsimons, Gavan J.
4
Fu, Xiaoxiao
4
Goldsmith, Kelly
4
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International journal of contemporary hospitality management
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing research : JMR
Tourism management : research, policies, practice
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,475
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1
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10
of
1,475
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
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