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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Dienstleistungssektor"
~subject:"Hotellerie"
~subject:"Online retailing"
~subject:"Service quality"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Customer integration
Dienstleistungssektor
Hotellerie
Online retailing
Service quality
United States
Virales Marketing
Consumer behaviour
808
Konsumentenverhalten
808
Beziehungsmarketing
235
Relationship marketing
235
Dienstleistungsqualität
195
Customer satisfaction
191
Kundenzufriedenheit
191
Brand management
94
Markenführung
94
Gastronomie
85
Restaurant industry
85
Markenimage
79
Hotel industry
76
Viral marketing
71
Social Web
68
Social web
68
Emotion
67
Internet marketing
62
Online-Marketing
62
Online-Handel
59
USA
50
Customer service
48
Kundenservice
48
Brand
44
Einzelhandel
42
Markenartikel
42
Retail trade
42
Beschwerdemanagement
38
Complaint management
38
Service industry
36
Preismanagement
32
Pricing strategy
32
Marketing management
31
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Article in journal
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457
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457
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Jang, Soocheong
9
Han, Heesup
8
Mattila, Anna S.
7
Sharma, Piyush
5
Dahl, Darren W.
4
Ha, Hong Youl
4
Klaus, Philipp
4
Law, Chun Hung Roberts
4
Wong, IpKin Anthony
4
Wu, Luorong
4
Ailawadi, Kusum L.
3
Bilgihan, Anil
3
Chandukala, Sandeep R.
3
Chua, Bee-Lia
3
Fong, Lawrence Hoc Nang
3
Fuchs, Christoph
3
Ha, Jooyeon
3
Hollebeek, Linda D.
3
Houston, Mark B.
3
Jeong, Miyoung
3
Kim, Jong Min
3
Kwak, Hyokjin
3
Liu, Matthew Tingchi
3
Liu, Qing
3
Palmatier, Robert W.
3
Puzakova, Marina
3
Rosenbaum, Mark
3
Schreier, Martin
3
Shoemaker, Stowe
3
Sparks, Beverley
3
Swanson, Scott R.
3
Weber, Karin
3
Affonso, Felipe M.
2
Almanza, Barbara
2
Alnawas, Ibrahim
2
Anaya, Gerardo Joel
2
Bai, Billy
2
Basso, Kenny
2
Batra, Rajeev
2
Benoit, Sabine
2
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International journal of contemporary hospitality management
Journal of marketing
The journal of services marketing
Journal of retailing and consumer services
849
Journal of business research : JBR
779
International journal of hospitality management
434
The journal of product & brand management
269
Psychology & marketing
233
The journal of brand management : an international journal
229
Journal of consumer research : JCR ; an interdisciplinary bimonthly
190
Asia Pacific journal of marketing and logistics
189
Journal of travel and tourism marketing
168
Journal of hospitality marketing & management
167
International journal of consumer studies
149
Cogent business & management
147
Journal of international consumer marketing
139
European journal of marketing : EJM
134
Journal of fashion marketing and management
123
International journal of internet marketing and advertising : IJIMA
122
International journal of retail & distribution management
119
Journal of the Academy of Marketing Science
119
International journal of electronic marketing and retailing : IJEMR
118
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Journal of marketing communications
117
The journal of consumer marketing
114
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
113
Journal of internet commerce
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Tourism management : research, policies, practice
111
The service industries journal
108
Journal of strategic marketing
101
The international review of retail, distribution and consumer research
100
Services marketing quarterly
99
Electronic commerce research
97
Marketing intelligence & planning
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of retailing
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Journal of global marketing
90
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ECONIS (ZBW)
457
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457
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
4
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
5
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
6
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
7
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
8
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
9
Toward a framework for perceived yuanfen in the accommodation service encounter : a grounded theory study
Tang, Xiangjie
;
Fong, Lawrence Hoc Nang
;
So, Amy Siu Ian
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 155-181
Persistent link: https://www.econbiz.de/10014483406
Saved in:
10
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
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