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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject_exact:"Online marketing"
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Konsumentenverhalten
Social web
Internet marketing
100
Online-Marketing
100
Consumer behaviour
55
Social Web
49
Viral marketing
24
Virales Marketing
24
Advertising effects
23
Werbewirkung
23
Brand management
21
Hotel industry
21
Hotellerie
21
Markenführung
21
Online retailing
20
Online-Handel
20
Advertising
18
Werbung
17
Social media
14
Website
14
E-commerce
11
Electronic Commerce
11
Brand image
10
Markenimage
10
Gastronomie
9
Restaurant industry
9
Beziehungsmarketing
8
Online reviews
8
Relationship marketing
8
Sales promotion
8
Tourism
8
Tourismus
8
Verkaufsförderung
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand
6
Facebook
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Markenartikel
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Personalisierung
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Law, Chun Hung Roberts
3
Xie, Karen L.
3
Arli, Denni
2
Bradley, Graham L.
2
Ha, Hong Youl
2
Kim, Woo Gon
2
Kwok, Linchi
2
Loureiro, Sandra Maria Correia
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McMillan, Sally J.
2
Pan, Huifeng
2
Park, Jae Hee
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1
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1
Arora, Anshu
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Atli Geir Hallgrímsson
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Attaran, Sharmin
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Bellur, Saraswathi
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Bernal, Jorge
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Bigné Alcañiz, J. Enrique
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1
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Published in...
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International journal of contemporary hospitality management
Journal of promotion management : JPM
Journal of business research : JBR
274
Journal of retailing and consumer services
164
International journal of internet marketing and advertising : IJIMA
156
International journal of advertising : the review of marketing communications
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Journal of marketing communications
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of hospitality management
74
Journal of promotion management : innovations in planning and applied research
71
Journal of internet commerce
65
International journal of electronic marketing and retailing : IJEMR
62
Technological forecasting & social change : an international journal
62
Information systems research : ISR
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Tourism management : research, policies, practice
58
Cogent business & management
55
The journal of product & brand management
52
Journal of management information systems : JMIS
50
Business horizons
49
Electronic commerce research
48
International journal of technology marketing : IJTMkt
46
Journal of advertising research
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
SpringerLink / Bücher
43
Journal of marketing
41
International journal of advertising : the quarterly review of marketing communications
40
Marketing intelligence & planning
38
The journal of brand management : an international journal
38
Journal of electronic commerce research : JECR
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Springer eBook Collection
36
International journal of business information systems : IJBIS
35
Journal of hospitality marketing & management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of strategic marketing
35
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ECONIS (ZBW)
80
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80
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1
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
2
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
3
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
4
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
5
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
6
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
7
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
8
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
9
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
10
Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya
;
Liu, Qing
;
Ferns, Bo H.
;
Countryman, Cary C.
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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