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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Social web"
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Social web
Internet marketing
100
Online-Marketing
100
Consumer behaviour
55
Konsumentenverhalten
55
Social Web
49
Viral marketing
24
Virales Marketing
24
Advertising effects
23
Werbewirkung
23
Brand management
21
Hotel industry
21
Hotellerie
21
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21
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20
Online-Handel
20
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18
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11
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10
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International journal of contemporary hospitality management
Journal of promotion management : JPM
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
SpringerLink / Bücher
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Springer eBook Collection
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Electronic commerce research
28
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
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ECONIS (ZBW)
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31
Social media usage in hotel human resources : recruitment, hiring and communication
Gibbs, Chris
;
MacDonald, Fraser
;
MacKay, Kelly J.
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011300102
Saved in:
32
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
33
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
34
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
Saved in:
35
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
36
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
37
How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel
;
San Martín, Héctor
;
Hernández, José M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
Saved in:
38
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
39
A conceptual model of consumers' online tourism confusion
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10011403365
Saved in:
40
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Saved in:
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