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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~person:"Ahmed, Zafar U."
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Consumer behaviour
3
Konsumentenverhalten
3
Brand switching
2
B-to-B-Marketing
1
Brand
1
Brand management
1
Business-to-business marketing
1
Consumer acceptance of technology
1
Consumer attitudes
1
Consumer goods marketing
1
Designation of origin
1
Haarkosmetik
1
Hair care product
1
Herkunftsbezeichnung
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovationsakzeptanz
1
Internal capabilities
1
Konsumgütermarketing
1
Lebanon
1
Libanon
1
Markenartikel
1
Markenführung
1
Medical imaging industry
1
Mobile phone
1
Mobiltelefon
1
Perceived ease of use
1
Perceived usefulness
1
Product features
1
Smartphone industry
1
Switching behaviour
1
Switching costs
1
Switching intention
1
Theory of planned behaviour
1
Verbrauchereinstellung
1
Wechselverhalten
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Ahmed, Zafar U.
Han, Heesup
12
Jang, Soocheong
10
Guzman, Francisco
9
Bilgihan, Anil
6
Gázquez-Abad, Juan Carlos
5
Jeong, Miyoung
5
Martínez-López, Francisco J.
5
Mattila, Anna S.
5
Baumgarth, Carsten
4
Chua, Bee-Lia
4
Fetscherin, Marc
4
Finlay, Steven
4
Fong, Lawrence Hoc Nang
4
Heinemann, Gerrit
4
Huber, Frank
4
Hwang, Jinsoo
4
Kreutzer, Ralf T.
4
Law, Chun Hung Roberts
4
Sparks, Beverley
4
Veloutsou, Cleopatra
4
Al-Kwifi, Sam O.
3
Bai, Billy
3
Balasubramanian, Siva Kumar
3
Cai, Ruiying
3
Coker, Kesha K.
3
Denizci Guillet, Basak
3
DiPietro, Robin B.
3
Foscht, Thomas
3
Gutjahr, Gert
3
Hegner, Sabrina
3
Hoffmann, Stefan
3
Huan, Tzung-cheng
3
Huang, Songshan
3
Hwang, Johye
3
Hyun, Sunghyup Sean
3
Kandampully, Jay
3
Kang, Jiyun
3
Kim, Heewon
3
Kim, Jong-Hyeong
3
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International journal of contemporary hospitality management
SpringerLink / Bücher
The journal of product & brand management
Journal of transnational management : the official journal of the International Management Development Association
4
EuroMed journal of business
2
Asia Pacific journal of marketing and logistics
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of management history : JMH
1
Journal of promotion management : JPM
1
Journal of technology management in China
1
The journal of consumer marketing
1
The journal of services marketing
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ECONIS (ZBW)
3
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Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
2
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
3
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
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