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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Service quality"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
United States
Virales Marketing
Consumer behaviour
520
Konsumentenverhalten
520
Beziehungsmarketing
184
Relationship marketing
184
Dienstleistungsqualität
182
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178
Kundenzufriedenheit
178
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85
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Jang, Soocheong
9
Han, Heesup
6
Mattila, Anna S.
5
Sharma, Piyush
5
Ha, Hong Youl
4
Klaus, Philipp
4
Wu, Luorong
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3
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2
Alnawas, Ibrahim
2
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2
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2
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2
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Cai, Ruiying
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Carlson, Jamie
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2
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2
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2
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International journal of contemporary hospitality management
The journal of services marketing
Journal of business research : JBR
627
Journal of retailing and consumer services
572
International journal of hospitality management
321
The journal of product & brand management
260
The journal of brand management : an international journal
227
Psychology & marketing
199
Journal of consumer research : JCR ; an interdisciplinary bimonthly
189
Asia Pacific journal of marketing and logistics
143
Journal of travel and tourism marketing
134
Journal of hospitality marketing & management
126
European journal of marketing : EJM
121
Journal of international consumer marketing
117
Journal of marketing communications
114
International journal of consumer studies
110
Cogent business & management
109
The journal of consumer marketing
104
Journal of the Academy of Marketing Science
102
Journal of fashion marketing and management
98
Journal of marketing
95
Marketing intelligence & planning
95
Services marketing quarterly
95
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
The service industries journal
89
Journal of strategic marketing
88
Tourism management : research, policies, practice
88
International journal of internet marketing and advertising : IJIMA
83
Journal of global marketing
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing letters : a journal of research in marketing
75
International journal of retail & distribution management
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
International journal of electronic marketing and retailing : IJEMR
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
International marketing review
61
Journal of marketing management : MM
61
Journal of promotion management : innovations in planning and applied research
61
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ECONIS (ZBW)
266
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266
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
3
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
4
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
5
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
6
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
7
Toward a framework for perceived yuanfen in the accommodation service encounter : a grounded theory study
Tang, Xiangjie
;
Fong, Lawrence Hoc Nang
;
So, Amy Siu Ian
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 155-181
Persistent link: https://www.econbiz.de/10014483406
Saved in:
8
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
9
How does restaurant experienscape affect solo diners' emotions and dining satisfaction in Korea?
Im, Soo Yeon
;
Seo, Sunhee
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 769-789
Persistent link: https://www.econbiz.de/10014483769
Saved in:
10
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
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