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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer value"
~subject:"Kundenbindung"
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International journal of contemporary hospitality management
Journal of retailing and consumer services
26
Journal of business research : JBR
21
SpringerLink / Bücher
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Springer eBook Collection
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Journal of marketing theory and practice
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Diskussionspapier
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Exploring the rise of fandom in contemporary consumer culture
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International journal of hospitality management
5
Journal of hospitality marketing & management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Asia Pacific journal of marketing and logistics
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Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Forum Marketing
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Journal of Product & Brand Management
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
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Tourism management : research, policies, practice
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Social CRM : linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
2
Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao
;
Shi, Da
;
Huang, Zixuan
;
Chang, Wen
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
Saved in:
3
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
4
Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.
;
Chen McCain, Shiang-Lih
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
Saved in:
5
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
6
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
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