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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Confidence"
~subject:"Kundenwert"
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Beziehungsmarketing
Confidence
Kundenwert
Social Web
89
Social web
89
Internet marketing
31
Online-Marketing
31
Relationship marketing
27
Consumer behaviour
25
Konsumentenverhalten
25
Social Media
19
Social network
15
Soziales Netzwerk
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Online-Handel
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10
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Web 2.0-Technologien
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social media
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Viral marketing
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Social Networking Sites
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Muhammad Anshari
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Mohammad Nabil Almunawar
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Anshari, M.
1
Ashkani, Mahdi
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Bacon, Scott D.
1
Baral, Pramis
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Becker, Christian
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Boadi, Portia Opoku
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Brözel, Claudia
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Chaves, Marcirio Silveira
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Clark, Melissa N.
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Constantinides, Efthymios
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Faase, Robbert
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Fraga, Marcelo Silva de
1
Hajiheydari, Nastaran
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Hamid, M. H.
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He, Xiaoyun
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Heiens, Richard A.
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Helms, Remko
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Jih, Wen-Jang Kenny
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Kim, Yaeeun
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Koo, Wanmo
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Lee, Su-fang
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Liu, Yijun
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Low, Patrick
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Maskan, Babak Hazaveh Hesar
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Mäntymäki, Matti
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Nagaraj, Samala
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic customer relationship management : IJECRM
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
109
Journal of retailing and consumer services
79
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Technological forecasting & social change : an international journal
27
Journal of strategic marketing
26
Journal of internet commerce
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of brand management : an international journal
23
International journal of business information systems : IJBIS
21
Business horizons
19
Journal of marketing communications
19
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Journal of service management
16
Psychology & marketing
15
Cogent business & management
14
International journal of electronic commerce : IJEC
14
International journal of hospitality management
14
Journal of hospitality marketing & management
14
Journal of marketing
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
SpringerLink / Bücher
13
Tourism management : research, policies, practice
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
The journal of business & industrial marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of fashion marketing and management
11
Journal of global marketing
11
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ECONIS (ZBW)
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1
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
2
A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10012421891
Saved in:
3
Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku
;
Liu, Yijun
;
Karikari, Ama Foriwaa
; …
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
Saved in:
4
Critical omni-channel service elements affecting satisfaction and loyalty
Koo, Wanmo
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012302679
Saved in:
5
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
6
Influence of customer relationship management on customer behaviour, a moderating role of social media in bank and financial institutions
Baral, Pramis
;
Shrestha, Binod Krishna
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012253371
Saved in:
7
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
8
Social customer relationship management, election and political campaign
Muhammad Anshari
;
Mohammad Nabil Almunawar
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10011989791
Saved in:
9
Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.
;
Bacon, Scott D.
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
Saved in:
10
Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Jih, Wen-Jang Kenny
;
Lee, Su-Fang
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011729770
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