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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Electronic commerce"
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| 6 applied filters
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Subject
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Viral marketing
E-commerce
157
Electronic Commerce
157
Online retailing
81
Online-Handel
81
Consumer behaviour
80
Konsumentenverhalten
80
Internet marketing
48
Online-Marketing
48
Einzelhandel
37
Retail trade
37
Social Web
34
Social web
34
Beziehungsmarketing
26
Relationship marketing
26
e-commerce
26
Website
25
Confidence
20
Customer satisfaction
20
Kundenzufriedenheit
20
Vertrauen
20
Virales Marketing
20
Internet
19
Dienstleistungsqualität
15
Service quality
15
USA
14
Preismanagement
13
Pricing strategy
13
United States
13
trust
13
consumer behaviour
11
online shopping
11
Distribution channel
10
Vertriebsweg
10
e-tail
9
Data protection
8
Datenschutz
8
online retail
8
India
7
Indien
7
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Online availability
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Undetermined
12
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
20
Language
All
English
20
Author
All
Acharyulu, G. V. R. K.
1
Akkan, Can
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Banerjee, Shrabastee
1
Baum, Daniela
1
Bergiel, Blaise
1
Brandes, Leif
1
Bueno, Ricardo Luiz Pereira
1
Cheng, T. C. E.
1
Dellarocas, Chrysanthos
1
Donthu, Naveen
1
Erkan, Ismail
1
Evans, Chris
1
Godes, David
1
Guillory, Monica D.
1
Gupta, Pranjal
1
Han, Ingoo
1
Harris, Judy
1
Hazari, Sunil
1
Jensen, Ricard W.
1
Kocas, Cenk
1
Kokash, Husam
1
Lai, Kee-hung
1
Lee, Jumin
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Mathur, Smriti
1
Matic, Matea
1
Mayzlin, Dina
1
Netzer, Oded
1
Park, Do-Hyung
1
Pinochet, Luis Hernan Contreras
1
Ranjan, Priyadarshi
1
Schoenmueller, Verena
1
Scuderi, Alessandro
1
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Published in...
All
International journal of electronic commerce : IJEC
International journal of electronic marketing and retailing : IJEMR
Journal of marketing communications
Journal of marketing research
Journal of business research : JBR
16
Journal of management information systems : JMIS
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
Internet policy review : journal on internet regulation
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Journal of marketing research : JMR
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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Source
All
ECONIS (ZBW)
20
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20
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1
Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
4
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
5
Interacting user-generated content technologies : how questions and answers affect consumer reviews
Banerjee, Shrabastee
;
Dellarocas, Chrysanthos
;
Zervas, …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012593940
Saved in:
6
The polarity of online reviews : prevalence, drivers and implications
Schoenmueller, Verena
;
Netzer, Oded
;
Stahl, Florian
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 853-877
Persistent link: https://www.econbiz.de/10012271840
Saved in:
7
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
8
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
9
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
10
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
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