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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing communications"
~subject:"Glaubwürdigkeit"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Glaubwürdigkeit
Viral marketing
Personalization
24
Personalisierung
23
Consumer behaviour
14
Konsumentenverhalten
14
Online retailing
10
Online-Handel
10
Data Mining
9
Data mining
9
Virales Marketing
8
Internet marketing
6
Online-Marketing
6
Advertising effects
4
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Werbewirkung
4
Advertising
3
Experiment
3
New product development
3
Produktentwicklung
3
Social network
3
Soziales Netzwerk
3
Website
3
Werbung
3
personalization
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Credibility
2
Evolutionary algorithm
2
Evolutionärer Algorithmus
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product design
2
Produktgestaltung
2
Relationship marketing
2
Text
2
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9
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Ahmad, Shimi Naurin
1
Allred, Anthony
1
Amos, Clinton
1
Baum, Daniela
1
Chen, Huaping
1
Chen, Kejia
1
Cheung, Man Yee
1
Chu, Shu-Chuan
1
Chu, Xuening
1
Clare, Carl J.
1
Deng, Tao
1
Jia, Danping
1
Jin, Jian
1
King, Skylar
1
Laroche, Michel
1
Li, Xin
1
Liang, Ting-Peng
1
Luo, Chuan
1
Mundel, Juan
1
Paucar Caceres, Alberto
1
Sandiford, Peter
1
Sia, Choon Ling
1
Spann, Martin
1
Wang, Mengyue
1
Wright, Gillian
1
Xue, Deyi
1
Yang, Chin-Tsung
1
Zhang, Lei
1
Zhang, Lixuan
1
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International journal of electronic commerce : IJEC
International journal of production research
Journal of marketing communications
Tourism management : research, policies, practice
18
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
MIS quarterly
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Mining online reviews with a Kansei-integrated Kano model for innovative product design
Jin, Jian
;
Jia, Danping
;
Chen, Kejia
- In:
International journal of production research
60
(
2022
)
22
,
pp. 6708-6727
Persistent link: https://www.econbiz.de/10013501118
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Identification of the to-be-improved product features based on online reviews for product redesign
Zhang, Lei
;
Chu, Xuening
;
Xue, Deyi
- In:
International journal of production research
57
(
2019
)
8
,
pp. 2464-2479
Persistent link: https://www.econbiz.de/10012184070
Saved in:
5
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
6
How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
Saved in:
7
What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
8
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
9
Credibility of electronic word-of-mouth : informational and normative determinants of on-line consumer recommendations
Cheung, Man Yee
;
Luo, Chuan
;
Sia, Choon Ling
;
Chen, Huaping
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003856914
Saved in:
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