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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Kundenintegration"
~subject:"Online-Marketing"
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Search: subject_exact:"Virtual community"
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Beziehungsmarketing
Kundenintegration
Online-Marketing
Social Web
355
Social web
355
Consumer behaviour
229
Konsumentenverhalten
229
Internet marketing
135
Relationship marketing
83
Brand management
77
Markenführung
77
Viral marketing
69
Virales Marketing
69
Online retailing
68
Online-Handel
68
Social media
55
Brand image
44
Markenimage
44
E-commerce
42
Electronic Commerce
42
Customer satisfaction
32
Kundenzufriedenheit
32
Customer integration
31
Confidence
30
Social network
30
Soziales Netzwerk
30
Vertrauen
30
Einzelhandel
24
Retail trade
24
Advertising effects
23
Werbewirkung
23
social media
22
Virtual reality
20
Virtuelle Realität
20
Brand
19
Social relations
19
Soziale Beziehungen
19
Markenartikel
18
Website
18
Advertising
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179
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180
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1
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English
180
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Dessart, Laurence
3
Kumar, Jitender
3
Thaichon, Park
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Calder, Bobby J.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Gammoh, Bashar S.
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Mukerji, Bhasker
2
Nunan, Daniel
2
Park, Joohyung
2
Polonsky, Michael J.
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Raquel, Cristiana
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tafesse, Wondwesen
2
Tran, Trang P.
2
Veloutsou, Cleopatra
2
Voola, Ranjit
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
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International journal of electronic commerce : IJEC
Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
230
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Technological forecasting & social change : an international journal
75
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
International journal of advertising : the review of marketing communications
62
Journal of marketing communications
62
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
55
Business horizons
53
The journal of product & brand management
53
Information systems research : ISR
50
International journal of hospitality management
50
Journal of management information systems : JMIS
47
Journal of internet commerce
45
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
42
International journal of technology marketing : IJTMkt
42
The journal of brand management : an international journal
42
SpringerLink / Bücher
40
Journal of strategic marketing
37
Marketing intelligence & planning
36
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of electronic commerce research : JECR
33
Electronic commerce research
32
International journal of contemporary hospitality management
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Psychology & marketing
32
Springer eBook Collection
32
Journal of hospitality marketing & management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of travel and tourism marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
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ECONIS (ZBW)
180
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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