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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
22
Personalisierung
18
Consumer behaviour
13
Konsumentenverhalten
13
Online retailing
8
Online-Handel
8
Internet marketing
7
Online-Marketing
7
Virales Marketing
7
Social Web
6
Social web
6
Beziehungsmarketing
5
Data Mining
5
Data mining
5
E-commerce
5
Electronic Commerce
5
Relationship marketing
5
Website
4
Experiment
3
Mobile Anwendung
3
Mobile application
3
Evolutionary algorithm
2
Evolutionärer Algorithmus
2
Personality psychology
2
Persönlichkeitspsychologie
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e-tail
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Advertising
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Artificial intelligence
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Bibliometrics
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Bibliometrie
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Brand
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Brand image
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Brand loyalty
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Brand management
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Canada
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Cause-Related Marketing
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Cause-related marketing
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7
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Aufsatz in Zeitschrift
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7
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7
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Adjei, Mavis T.
1
Ahmad, Shimi Naurin
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Baum, Daniela
1
Bhattarai, Ashok
1
Farhang, Maryam
1
Garza, Ricardo
1
Goldsmith, Ronald E.
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Laroche, Michel
1
Li, Xin
1
Liang, Ting-Peng
1
Lopez, Alberto
1
Lu, Xiaojing
1
Pagani, Margherita
1
Spann, Martin
1
Wang, Mengyue
1
Yang, Chin-Tsung
1
Yoo, Kyunga
1
Zhang, Nan
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International journal of electronic commerce : IJEC
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
7
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
3
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
4
How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
Saved in:
5
What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
6
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
7
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
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