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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Competition
Consumer behaviour
Decision under uncertainty
Price competition
Marketing management
106
Marketingmanagement
106
Theorie
30
Theory
30
Konsumentenverhalten
19
Preismanagement
13
Pricing strategy
13
Innovation
11
Beziehungsmarketing
9
Distribution channel
9
Relationship marketing
9
Vertriebsweg
9
Brand
8
Competitive strategy
8
Markenartikel
8
Wettbewerbsstrategie
8
Game theory
7
Market entry
7
Markteintritt
7
Spieltheorie
7
Advertising
5
Advertising effects
5
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
5
Preiswettbewerb
5
Werbewirkung
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Werbung
5
competitive strategy
5
game theory
5
Brand image
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Operations Research
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Choi, Seung-chan
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International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
69
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
21
Journal of retailing
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
SpringerLink / Bücher
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
Cogent business & management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
27
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1
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
7
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
8
Myopic and far-sighted pricing strategies in a duopoly market with e-WOM effect
Wu, Jianghua
;
Huang, Qiuai
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10011932701
Saved in:
9
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
10
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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