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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Vertriebsweg"
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Decision under uncertainty
Vertriebsweg
Marketing management
64
Marketingmanagement
64
Theorie
23
Theory
23
Preismanagement
10
Pricing strategy
10
Consumer behaviour
9
Innovation
9
Konsumentenverhalten
9
Competitive strategy
8
Distribution channel
8
Wettbewerbsstrategie
8
Brand
7
Game theory
7
Markenartikel
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Market entry
7
Markteintritt
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Spieltheorie
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Beziehungsmarketing
6
Relationship marketing
6
Internet marketing
5
Market research
5
Marktforschung
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Online-Marketing
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Preiswettbewerb
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Price competition
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competitive strategy
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game theory
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Advertising
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Operations Research
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Operations research
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Preisdifferenzierung
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Price discrimination
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United States
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marketing strategy
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price discrimination
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Agarwal, Ritu
1
Bradlow, Eric T.
1
Caldieraro, Fabio
1
Ching, Andrew
1
Feit, Elea McDonnell
1
Guo, Liang
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jaikumar, Ramchandran
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Krishnamurthi, Lakshman
1
Kuruzovich, Jason
1
Nasiry, Javad
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Pei, Zhi
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1
Rangan, V. Kasturi
1
Rao, Vithala R.
1
Soysal, Gonca
1
Viswanathan, Siva
1
Yan, Ruiliang
1
Zantedeschi, Daniel
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International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
14
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of retailing
7
Journal of strategic marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Gabler Edition Wissenschaft
5
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
Gabler-Edition Wissenschaft
3
Interactive and multi-channel marketing
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Omega : the international journal of management science
3
Schriften zu Distribution und Handel
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
De Gruyter Studium
2
Decision sciences : DS
2
Direct marketing : an international journal
2
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
2
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
3
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
4
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
5
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
6
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
7
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
8
Seller search and market outcomes in online auctions
Kuruzovich, Jason
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
Saved in:
9
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
10
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
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