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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~subject:"Theorie"
~subject:"online reviews"
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Search: subject_exact:"Social media marketing"
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Theorie
online reviews
Internet marketing
41
Online-Marketing
41
Consumer behaviour
18
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18
Social Web
18
Social web
18
Advertising effects
16
Werbewirkung
16
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13
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13
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10
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10
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9
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9
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8
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7
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7
Relationship marketing
7
Theory
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7
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6
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6
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6
online advertising
6
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5
Interaktive Medien
5
Game theory
4
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social media
4
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English
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Akkan, Can
1
Asdemir, Kursad
1
Dinev, Tamara
1
Fang, Yu-hui
1
Farn, Cheng-kiang
1
Hu, Qing
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Huang, Liqiang
1
Kocas, Cenk
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Li, Mengxiang
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Luo, Xueming
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Midha, Vishal
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Pang, Jun
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Phang, Chee Wei
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Wang, Kai
1
Wei, Kwok Kee
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Yahya, Moin A.
1
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1
Yayla, Ali
1
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International journal of electronic commerce : IJEC
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Information systems research : ISR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of management information systems : JMIS
11
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Discussion paper / Centre for Economic Policy Research
6
International journal of industrial organization
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cowles Foundation Discussion Paper
5
Operations research
5
Discussion papers / CEPR
4
International journal of advertising : the review of marketing communications
4
Management information systems : mis quarterly
4
American economic journal
3
American economic journal : a journal of the American Economic Association
3
Cowles Foundation discussion paper
3
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
3
INFORMS journal on computing : JOC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing research
3
Journal of the Operational Research Society
3
The Cornell hospitality quarterly
3
Working paper / National Bureau of Economic Research, Inc.
3
ZEW discussion papers
3
Electronic commerce research
2
European journal of operational research : EJOR
2
IFN working paper
2
Information economics and policy : IEP
2
International journal of business information systems : IJBIS
2
International journal of production research
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
11
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11
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1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
3
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
4
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
5
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
6
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Saved in:
7
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
8
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Ă–zden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
9
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
10
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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