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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Brand management"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Brand management
Online-Handel
Viral marketing
Virales Marketing
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
E-commerce
11
Electronic Commerce
11
Beziehungsmarketing
10
Relationship marketing
10
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8
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7
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7
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6
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6
Data Mining
5
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Markenführung
5
Social relations
5
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social media
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social networks
5
Advertising effects
4
Brand image
4
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4
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4
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4
Empirische Methode
4
Internet
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social commerce
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social network sites
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Liang, Ting-Peng
2
Turban, Efraim
2
Aghakhani, Navid
1
Ahn, Joongho
1
Akkan, Can
1
Baek, Hyunmi
1
Bekkerman, Ron
1
Chang, Aihwa
1
Cheng, T. C. E.
1
Choi, Youngseok
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Demmers, Joris
1
Dens, Nathalie
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fang, Yu-hui
1
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1
Gammoh, Bashar S.
1
Gensler, Sonja
1
Greiner, Martina E.
1
Guo, Xitong
1
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1
Ho, Yi-ting
1
Holland, Christopher P.
1
Holsing, Christian
1
Hsieh, Sara H.
1
Huang, Liqiang
1
Jang, Heehyoung
1
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1
Kagan, Saar
1
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1
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1
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1
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Koh, Joon
1
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1
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1
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1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
203
Journal of retailing and consumer services
124
International journal of internet marketing and advertising : IJIMA
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
The journal of brand management : an international journal
58
Information systems research : ISR
53
Journal of marketing communications
51
Journal of management information systems : JMIS
50
Technological forecasting & social change : an international journal
47
Tourism management : research, policies, practice
46
International journal of advertising : the review of marketing communications
41
International journal of hospitality management
41
Journal of internet commerce
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of marketing
38
Electronic commerce research
37
Journal of electronic commerce research : JECR
36
Journal of marketing management : MM
36
Journal of promotion management : innovations in planning and applied research
35
Psychology & marketing
33
Business horizons
30
International journal of contemporary hospitality management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
International journal of business information systems : IJBIS
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing intelligence & planning
26
International journal of consumer studies
25
Springer eBook Collection
25
SpringerLink / Bücher
25
Asia Pacific journal of marketing and logistics
23
International journal of advertising : the quarterly review of marketing communications
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Cogent business & management
22
Journal of hospitality marketing & management
22
Journal of strategic marketing
22
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ECONIS (ZBW)
25
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1
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
3
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
4
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
5
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
6
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
7
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
8
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
9
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
10
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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