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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Internet marketing"
~subject:"Personalisierung"
~subject:"Virales Marketing"
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Search: subject_exact:"Elektronischer Markt"
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Internet marketing
Personalisierung
Virales Marketing
Online retailing
72
Online-Handel
72
E-commerce
66
Electronic Commerce
66
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
21
Social web
21
Einzelhandel
15
Retail trade
15
Beziehungsmarketing
14
Relationship marketing
14
Experiment
13
Online-Marketing
13
Confidence
11
Vertrauen
11
Viral marketing
11
Website
11
Preismanagement
9
Pricing strategy
9
USA
9
United States
9
e-tail
9
Internet
8
Empirical method
7
Empirische Methode
7
Data protection
6
Datenschutz
6
Theorie
6
Theory
6
online retail
6
Customer satisfaction
5
Distribution channel
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
Personalization
5
Supplier relationship management
5
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21
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King, Ruth C.
2
Ahmad, Shimi Naurin
1
Ahn, Hyunchul
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Baek, Hyunmi
1
Baum, Daniela
1
Bekkerman, Ron
1
Bui, Tung
1
Chen, Li
1
Cheng, T. C. E.
1
Chin, Wynne W.
1
Choi, Jaewon
1
Choi, Youngseok
1
Chowa, Charles
1
Civelek, Ismail
1
Cui, Geng
1
Dens, Nathalie
1
Gammoh, Bashar S.
1
Guo, Xiaoning
1
Han, Ingoo
1
Huang, Liqiang
1
Jiménez, Fernando R.
1
Julià, Carme
1
Kagan, Saar
1
Kaptein, Maurits
1
Kim, Kyoung-jae
1
Kim, Yong-cheol
1
Kocas, Cenk
1
Lai, Kee-hung
1
Laroche, Michel
1
Lee, Hong Joo
1
Lee, Jumin
1
Li, Mengxiang
1
Liu, Yipeng
1
Lui, Hon-kwong
1
Lumbreras, Felipe
1
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1
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Published in...
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International journal of electronic commerce : IJEC
Journal of business research : JBR
96
Journal of retailing and consumer services
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Information systems research : ISR
55
International journal of internet marketing and advertising : IJIMA
55
Journal of management information systems : JMIS
50
International journal of electronic marketing and retailing : IJEMR
45
International journal of hospitality management
42
Electronic commerce research
40
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of internet commerce
34
Journal of electronic commerce research : JECR
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of business information systems : IJBIS
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
SpringerLink / Bücher
26
Journal of retailing
23
Technological forecasting & social change : an international journal
23
Tourism management : research, policies, practice
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel and tourism marketing
20
Electronic commerce research and applications
18
Springer eBook Collection
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Management information systems : mis quarterly
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Cogent business & management
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Electronic markets : the international journal on networked business
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
European journal of operational research : EJOR
14
International journal of technology marketing : IJTMkt
14
Journal of marketing communications
14
Journal of organizational computing and electronic commerce
14
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ECONIS (ZBW)
21
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1
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
3
To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li
;
King, Ruth C.
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
3
,
pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
Saved in:
4
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
5
Do customers identify with our website? : the effects of website identification on repeat purchase intention
King, Ruth C.
;
Schilhavy, Richard A. M.
;
Chowa, Charles
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10011497351
Saved in:
6
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
7
Advancing e-commerce personalization : process framework and case study
Kaptein, Maurits
;
Parvinen, Petri
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 7-33
Persistent link: https://www.econbiz.de/10011434003
Saved in:
8
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
9
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
10
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
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