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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
~subject:"Website"
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Online-Handel
Viral marketing
Virales Marketing
Website
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
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11
Electronic Commerce
11
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10
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social media
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Liang, Ting-Peng
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Akkan, Can
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Baek, Hyunmi
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Bekkerman, Ron
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International journal of electronic commerce : IJEC
Journal of business research : JBR
120
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Information systems research : ISR
50
Journal of management information systems : JMIS
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of hospitality management
39
Technological forecasting & social change : an international journal
39
Electronic commerce research
35
Tourism management : research, policies, practice
35
Journal of marketing communications
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
30
International journal of business information systems : IJBIS
29
Journal of internet commerce
28
Journal of marketing
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
22
Psychology & marketing
21
The journal of product & brand management
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Electronic commerce research and applications
16
International journal of consumer studies
16
Journal of organizational computing and electronic commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
SpringerLink / Bücher
15
Electronic markets : the international journal on networked business
14
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ECONIS (ZBW)
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1
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
3
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
4
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
5
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
6
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
7
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
8
Economic and social satisfaction of buyers on consumer-to-consumer platforms : the role of relational capital
Chen, Xiayu
;
Huang, Qian
;
Davison, Robert M.
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
2
,
pp. 219-248
Persistent link: https://www.econbiz.de/10011691010
Saved in:
9
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
10
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
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