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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Online-Handel
Viral marketing
Virales Marketing
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
E-commerce
11
Electronic Commerce
11
Beziehungsmarketing
10
Relationship marketing
10
Website
8
Social network
7
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7
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6
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6
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5
Data Mining
5
Data mining
5
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5
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5
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social media
5
social networks
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4
Brand image
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4
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Empirical method
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Empirische Methode
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Internet
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social commerce
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social network sites
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21
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Liang, Ting-Peng
2
Turban, Efraim
2
Aghakhani, Navid
1
Ahn, Joongho
1
Akkan, Can
1
Baek, Hyunmi
1
Bekkerman, Ron
1
Cheng, T. C. E.
1
Choi, Youngseok
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Demmers, Joris
1
Dens, Nathalie
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fang, Yu-hui
1
Fischbach, Kai
1
Gammoh, Bashar S.
1
Gensler, Sonja
1
Greiner, Martina E.
1
Guo, Xitong
1
Gutiérrez-Leefmans, Manuela
1
Ho, Yi-ting
1
Holland, Christopher P.
1
Holsing, Christian
1
Huang, Liqiang
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Karimi, Jahangir
1
Kocas, Cenk
1
Lai, Kee-hung
1
Lee, Eun Jung
1
Li, Mengxiang
1
Li, Yu-wen
1
Liu, Xiaoxiao
1
Liu, Yipeng
1
Marston, Sean R.
1
Mirabello, Alessandra
1
Olbrich, Rainer
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International journal of electronic commerce : IJEC
Journal of business research : JBR
108
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
47
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of marketing communications
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of electronic commerce research : JECR
29
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
Journal of marketing
24
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
21
International journal of advertising : the quarterly review of marketing communications
20
Psychology & marketing
20
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
International journal of consumer studies
16
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Electronic markets : the international journal on networked business
14
International journal of technology marketing : IJTMkt
14
Journal of marketing research : JMR
14
Management information systems : mis quarterly
14
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ECONIS (ZBW)
21
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1
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
2
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
3
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
4
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
5
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
6
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
7
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
8
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
9
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
10
Enhancing virtual presence in e-tail : dynamics of cue multiplicity
Lee, Eun Jung
;
Park, Jihye
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 117-146
Persistent link: https://www.econbiz.de/10010391418
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