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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of global marketing"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Web 2.0 technologies
Internet marketing
136
Online-Marketing
136
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
69
Social web
69
E-commerce
42
Electronic Commerce
42
Online retailing
40
Online-Handel
40
Viral marketing
32
Virales Marketing
32
Beziehungsmarketing
31
Relationship marketing
31
Brand management
25
Markenführung
25
Markenimage
21
Confidence
16
Vertrauen
16
Website
16
Advertising effects
15
Werbewirkung
15
Einzelhandel
14
Retail trade
14
Social media
13
USA
13
social media
13
Customer satisfaction
12
Kundenzufriedenheit
12
United States
12
Advertising
10
Holiday behaviour
10
Internet
10
Urlaubsverhalten
10
Werbung
10
Brand
9
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9
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9
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9
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Al-Adwan, Ahmad Samed
1
Arroyo, Pilar
1
Becerra, Enrique P.
1
Callarisa, Luis
1
Campo, Sara
1
Cardiff, John
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
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1
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1
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1
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1
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1
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1
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1
Hassan, Ahmed A. M.
1
Hua, Hai-Yan
1
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1
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1
Li, Xinyue
1
Li, Yan
1
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of global marketing
Tourism management perspectives : TMP
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
23
Journal of marketing communications
18
Cogent business & management
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Journal of promotion management : JPM
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of advertising research
9
Journal of internet commerce
9
Business horizons
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of fashion marketing and management
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Young consumers : insight and ideas for responsible marketers
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
25
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Dong, Yani
;
Li, Yan
;
Hua, Hai-Yan
;
Li, Wei
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
Saved in:
4
What makes social media branding more effective in shaping pre-visit image : information quality or source credibility?
Li, Xinyue
;
Ma, Shihan
;
Wu, Maoying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
Saved in:
5
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
8
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
9
Social media constraints and destination images : the potential of barrier-free internet access for foreign tourists in an internet-restricted destination
Fu, Yi
;
Timothy, Dallen J.
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502568
Saved in:
10
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
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