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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Amritesh"
~person:"Lambrecht, Anja"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
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endogeneity
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information processing
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Amritesh
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Tan, Yong
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of management information systems : JMIS
Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
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