//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
India
4
Indien
4
Confidence
3
Emotion
3
Vertrauen
3
relationship marketing
3
Brand
2
Ghana
2
Lieferantenmanagement
2
Markenartikel
2
Structural equation model
2
Strukturgleichungsmodell
2
Supplier relationship management
2
brand love
2
customer-brand relationship
2
scale development
2
Brand experience
1
Brand relationship orientation
1
Business-to-business marketing
1
Consumption
1
Customer satisfaction
1
Customer value
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Emerging economies
1
Factor analysis
1
Faktorenanalyse
1
Firm value
1
Gastgewerbe
1
Hospital
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
Author
All
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Bajpai, Naval
3
Al-Adwan, Ahmad Samed
2
Chandra, Bibhas
2
Das, Gopal
2
Fazli-Salehi, Reza
2
Goldsmith, Ronald E.
2
Jacob, Jayanth
2
Kakeesh, Dana
2
Kautish, Pradeep
2
Kulshreshtha, Kushagra
2
Kumar, Sumit
2
Kumar, Vinod
2
Sajad Rezaei
2
Svensson, Göran
2
Swilley, Esther
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abdoli, Mansour
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al Haj Dawood, Emilia
1
Al Khasawneh, Mohammad Hamdi
1
Al Naimi, Husam
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Alefpour Tarakameh, Maryam
1
Alhorani, Alaa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amarullah, Dudi
1
Amir, Aysel
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
3
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
7
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
8
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->