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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Consumer behaviour
2,100
Konsumentenverhalten
2,099
Einzelhandel
710
Retail trade
710
Relationship marketing
639
Beziehungsmarketing
638
Online retailing
488
Online-Handel
488
Customer satisfaction
465
Kundenzufriedenheit
463
Service quality
363
Dienstleistungsqualität
362
Brand management
311
Markenführung
311
Social Web
280
Social web
280
E-commerce
277
Electronic Commerce
276
Internet marketing
267
Online-Marketing
266
Brand image
260
Markenimage
260
Brand
177
Markenartikel
174
Emotion
164
Confidence
158
Vertrauen
158
Viral marketing
148
Distribution channel
137
Vertriebsweg
137
USA
134
Food retailing
132
Lebensmitteleinzelhandel
132
United States
132
Pricing strategy
106
Preismanagement
105
Innovation adoption
103
Innovationsakzeptanz
102
Advertising effects
101
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1
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Article
148
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Article in journal
Conference Paper
Mehrbändiges Werk
Aufsatz in Zeitschrift
148
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English
Author
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Augusto, Mário Gomes
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Casidy, Riza
2
Chiew, Tung Moi
2
Ismagilova, Elvira
2
Liu, Chih-Hsing
2
Mangold, Sabrina
2
Moro, Sérgio
2
Petrescu, Maria
2
Shankar, Amit
2
Sharma, Piyush
2
Slade, Emma
2
Tafesse, Wondwesen
2
Acharyulu, G. V. R. K.
1
Agrawal, Shiv Ratan
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amarullah, Dudi
1
Amoako, Richard
1
Ampadu, Seth
1
Amritesh
1
Andersen, Peter
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Araujo, Priscila Graziele
1
Arce-Urriza, Marta
1
Ashaduzzaman, Md
1
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
Journal of business research : JBR
172
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
Technological forecasting & social change : an international journal
21
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All
ECONIS (ZBW)
148
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1
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148
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
3
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
8
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
9
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
10
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
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