//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Online-Handel"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenimage
Online-Handel
Social web
Brand management
101
Markenführung
101
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
56
Brand
35
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Innovation
10
Einzelhandel
7
New product development
7
Retail trade
7
Brand extension
6
Markentransfer
6
Online retailing
6
Produktentwicklung
6
Customer satisfaction
5
Handelsmarke
5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Brand equity
4
Branding
4
Confidence
4
Corporate reputation
4
more ...
less ...
Online availability
All
Undetermined
45
Free
3
Type of publication
All
Article
69
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Language
All
English
69
Author
All
Brasel, S. Adam
2
Jewell, Robert D.
2
Khamitov, Mansur
2
Kumar, V.
2
Al-Adwan, Ahmad Samed
1
Alden, Dana
1
Alefpour Tarakameh, Maryam
1
Ali, Omar
1
Alvarez, Cecilia M. O.
1
Ansari, Manouchehr
1
Aravindakshan, Ashwin
1
Arroyo, Pilar
1
Bajpai, Naval
1
Baker, Thomas L.
1
Ballings, Michel
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bhardwaj, Preshth
1
Bodur, H. Onur
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
Chabowski, Brian R.
1
Chandra, Bibhas
1
Chandrasekaran, Deepa
1
Chang, Sue Ryung
1
Chang, Yaping
1
Chanongkorn Kuntonbutr
1
Chatterjee, Rabikar
1
Chauhan, Sandeep
1
Chen, Lihong
1
Chen, Qimei
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Das, Gopal
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
417
The journal of brand management : an international journal
310
The journal of product & brand management
302
Journal of retailing and consumer services
193
SpringerLink / Bücher
90
European journal of marketing : EJM
86
Journal of marketing communications
80
Psychology & marketing
79
Marketing intelligence & planning
75
Asia Pacific journal of marketing and logistics
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of internet marketing and advertising : IJIMA
64
International journal of hospitality management
62
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
55
Journal of marketing
51
Tourism management : research, policies, practice
50
Cogent business & management
49
International journal of advertising : the review of marketing communications
49
Journal of marketing management : MM
49
Marketing letters : a journal of research in marketing
48
Journal of global marketing
47
The IUP journal of brand management : IJBRM
47
Journal of promotion management : JPM
45
International journal of consumer studies
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
The journal of consumer marketing
43
International marketing review
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
European journal of marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of travel and tourism marketing
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Innovatives Markenmanagement
38
Journal of fashion marketing and management
37
Qualitative market research : an international journal
37
International journal of contemporary hospitality management
33
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
What brand do I use for my new product? : the impact of new product
branding
decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
6
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
7
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->