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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Social web"
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Search: subject:"branding"
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Internet marketing
Online-Handel
Social web
Brand management
101
Markenführung
101
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
56
Markenimage
56
Brand
35
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Innovation
10
Einzelhandel
7
New product development
7
Retail trade
7
Brand extension
6
Markentransfer
6
Online retailing
6
Produktentwicklung
6
Customer satisfaction
5
Handelsmarke
5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Brand equity
4
Branding
4
Confidence
4
Corporate reputation
4
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17
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1
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Article
26
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26
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English
26
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Aravindakshan, Ashwin
1
Arroyo, Pilar
1
Barone, Michael J.
1
Brady, Michael K.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chandra, Bibhas
1
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1
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1
Chen, Lihong
1
Dahl, Darren W.
1
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1
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1
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1
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1
Gautam, Vikas
1
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1
Greene, Mallik
1
Gruner, Richard L.
1
Hanson, Sara
1
Haverila, Kai
1
Haverila, Matti J.
1
Homburg, Christian
1
Hong, Soonkwan
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
Jewell, Robert D.
1
Jiang, Lan
1
John, Ansey
1
Johnen, Marius
1
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1
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1
Kumar, Sumit
1
Kumar, V.
1
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1
Lukas, Bryan A.
1
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
125
Journal of retailing and consumer services
66
The journal of product & brand management
66
The journal of brand management : an international journal
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
SpringerLink / Bücher
31
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
26
Business horizons
22
Journal of marketing management : MM
22
Journal of internet commerce
21
Marketing intelligence & planning
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
16
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of advertising research
15
Springer eBook Collection
15
European journal of marketing
12
Innovatives Markenmanagement
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of electronic commerce research : JECR
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Springer Proceedings in Business and Economics
11
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ECONIS (ZBW)
26
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
8
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
9
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
10
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
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