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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of product & brand management"
~subject:"Social web"
~subject:"Vertrauen"
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Social web
Vertrauen
Brand management
411
Markenführung
411
Consumer behaviour
311
Konsumentenverhalten
311
Brand image
295
Markenimage
295
Brand
202
Markenartikel
200
Beziehungsmarketing
107
Relationship marketing
107
Social Web
68
Internet marketing
57
Online-Marketing
57
Advertising effects
35
Brand loyalty
35
Werbewirkung
35
Marketing management
34
Marketingmanagement
34
Emotion
32
Luxury goods
29
Luxusgüter
29
Markentreue
27
Social media
25
USA
23
Corporate Social Responsibility
22
Corporate social responsibility
22
United States
21
Viral marketing
21
Virales Marketing
21
Confidence
20
Corporate reputation
19
Firmenimage
19
Personality psychology
17
Persönlichkeitspsychologie
17
Brand extension
16
Brand love
16
Customer integration
16
Customer satisfaction
16
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84
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85
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Wallace, Elaine
3
Guzman, Francisco
2
Jevons, Colin
2
Kennedy, Eric
2
Stavros, Constantino
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Aksoy, Nilsah Cavdar
1
Al-Adwan, Ahmad Samed
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Ali, Omar
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Ar, Aybeniz Akdeniz
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Arcand, Manon
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1
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1
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1
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1
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1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Becerra, Enrique P.
1
Bendoni, Wendy K.
1
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1
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1
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1
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Carrete-Lucero, Lorena de la Paz
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1
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1
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International journal of electronic marketing and retailing : IJEMR
The journal of product & brand management
Journal of business research : JBR
116
The journal of brand management : an international journal
67
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
23
Journal of marketing management : MM
23
International journal of advertising : the review of marketing communications
21
Marketing intelligence & planning
21
Business horizons
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
SpringerLink / Bücher
19
Journal of internet commerce
18
Asia Pacific journal of marketing and logistics
17
Tourism management : research, policies, practice
17
Cogent business & management
16
Journal of marketing
16
International journal of hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of strategic marketing
14
Psychology & marketing
14
Springer eBook Collection
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of fashion marketing and management
13
Technological forecasting & social change : an international journal
13
Innovatives Markenmanagement
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Springer Proceedings in Business and Economics
12
European journal of marketing : EJM
11
Journal of hospitality marketing & management
11
Journal of international consumer marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
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ECONIS (ZBW)
85
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
3
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family
branding
perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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