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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Bartikowski, Boris"
~person:"Cleveland, Mark"
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Soziale Integration
Konsumentenverhalten
49
Cultural identity
16
Kulturelle Identität
16
Brand image
15
Markenimage
15
Globalization
14
Globalisierung
13
Bibliometrics
12
Bibliometrie
12
Brand management
12
Markenführung
12
Ethnic group
10
Ethnische Gruppe
10
China
7
National culture
7
Nationalkultur
7
Digitalisierung
6
Digitization
6
Personality psychology
6
Persönlichkeitspsychologie
6
Welt
6
World
6
Advertising
5
Advertising effects
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Brand
5
Brand heritage
5
Canada
5
Cross-cultural
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Cross-cultural management
5
Interkulturelles Management
5
International marketing
5
Internationales Marketing
5
Kanada
5
Nostalgia
5
Relationship marketing
5
Scale development
5
Werbewirkung
5
Werbung
5
Acculturation
4
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36
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51
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
51
Language
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English
Spanish
Author
All
Bartikowski, Boris
Cleveland, Mark
Merchant, Altaf
Paul, Justin
Yang, Zhiyong
Laroche, Michel
29
Ko, Eunju
22
Phau, Ian
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Sharma, Piyush
13
Teng, Lefa
12
Filieri, Raffaele
11
Pereira, Vijay
11
Richard, Marie-Odile
11
Septianto, Felix
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Shukla, Paurav
10
Beatty, Sharon E.
9
Kukar-Kinney, Monika
9
Veloutsou, Cleopatra
9
Wagner, Udo
9
Choi, Jeonghye
8
Khare, Arpita
8
Mattila, Anna S.
8
Melewar, T. C.
8
Roy, Rajat
8
Vrontis, Demetris
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Malik, Ashish
7
McLean, Graeme J.
7
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Published in...
All
International journal of entrepreneurial behavior & research
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
13
International marketing review
5
Psychology & marketing
5
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of international marketing
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Electronic markets : the international journal on networked business
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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All
ECONIS (ZBW)
51
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51
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1
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
4
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
5
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
8
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
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