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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"SME"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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SME
Werbung
Marketing management
308
Marketingmanagement
308
Brand management
65
Markenführung
65
Consumer behaviour
57
Konsumentenverhalten
57
B-to-B-Marketing
47
Business-to-business marketing
47
Beziehungsmarketing
46
Relationship marketing
46
Lieferantenmanagement
43
Supplier relationship management
43
Marketing
40
Firm performance
33
Unternehmenserfolg
33
Brand image
28
Markenimage
28
Brand
26
Markenartikel
26
KMU
24
Innovation
23
Internet marketing
23
Online-Marketing
23
USA
23
United States
23
Social Web
20
Social web
20
Innovation management
17
Innovationsmanagement
17
New product development
16
Produktentwicklung
16
Strategic management
16
Strategisches Management
16
Brand architecture
14
Corporate reputation
14
Firmenimage
14
Competitive advantage
13
International marketing
13
Internationales Marketing
13
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30
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Hirvonen, Saku
3
Laukkanen, Tommi
3
Jacobi, Erik S.
2
Reijonen, Helen
2
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Araujo, Luis
1
Arokiam, Ivan C.
1
Arpa, Claire
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Bhabra, Gurmeet Singh
1
Bian, Dong
1
Celuch, Kevin
1
Chong, Woon Kian
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Danik, Lidia
1
Davies, Fiona
1
Davis, Judy Foster
1
Di Trapani, Anna Maria
1
Donia, Enrica
1
Dressler, Marc
1
Durans, Amilson de Araujo
1
Ewing, Mike
1
Freund, James
1
Gioia, Carmine
1
Gundolf, Katherine
1
Gurău, Călin
1
Hodge, Nicole M.
1
Hätönen, Jussi
1
Ismail, Hossam S.
1
Jones, Janice
1
Kleinschafer, Jodie
1
Kowalik, Izabela
1
Kunde, Jesper
1
Lassen, Peter
1
Lopes, Evandro Luiz
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
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International journal of entrepreneurship and small business
Journal of marketing management : MM
The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
28
Journal of strategic marketing
23
European journal of marketing : EJM
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing communications
15
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International entrepreneurship and management journal
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
The marketing review
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of advertising research
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International business review : the official journal of the European International Business Academy
7
International journal of advertising : the review of marketing communications
7
International marketing review
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Journal of small business strategy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
European research studies
6
Europäische Hochschulschriften / 5
6
Journal of global marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of operational research : EJOR
5
International journal of economic perspectives : IJEP
5
International journal of technology marketing : IJTMkt
5
Journal of advertising : official publication of the American Academy of Advertising
5
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ECONIS (ZBW)
30
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
5
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
6
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
7
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
8
Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.
;
McMullen, Cathi
;
Kleinschafer, Jodie
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
Saved in:
9
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
10
Strategic grouping in a fragmented market : SMEs' strive for legitimacy
Dressler, Marc
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 229-253
Persistent link: https://www.econbiz.de/10011804305
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