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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing communications"
~subject:"2001-2009"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Sportmarketing"
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2001-2009
Brand management
United States
Sportmarketing
13
Sports marketing
13
Consumer behaviour
7
Konsumentenverhalten
7
Professional sports
6
Profisport
6
Sport event
5
Sportveranstaltung
5
Brand image
4
Markenführung
4
Markenimage
4
Sponsoring
4
Sponsorship
4
Sport
4
Sports
4
Advertising effects
3
Football
3
Fußball
3
Werbewirkung
3
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Big event
2
Customer satisfaction
2
Event marketing
2
Event-Marketing
2
Großveranstaltung
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
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USA
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sponsorship
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Basketball
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Cheong, Yunjae
1
Crowther, Philip
1
Donlan, Leah
1
Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Kim, Hyuksoo
1
Kim, Kihan
1
Maheshwari, Vish
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Röseler, Frank
1
Shuv-Ami, Avichai
1
Steriopoulos, Effie
1
Thomas, Robert James
1
Thrassou, Alkis
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Vrontis, Demetris
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International journal of event and festival management
Journal of customer behaviour
Journal of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
65
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of strategic marketing
9
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Sport, Business and Management : an international journal ; SBM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
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ECONIS (ZBW)
6
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
5
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
6
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
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