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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Consumer behaviour
2,853
Konsumentenverhalten
2,852
Relationship marketing
928
Beziehungsmarketing
927
Hotel industry
922
Hotellerie
922
Customer satisfaction
796
Kundenzufriedenheit
794
Service quality
740
Dienstleistungsqualität
738
Einzelhandel
671
Retail trade
671
Restaurant industry
515
Gastronomie
512
Online retailing
505
Online-Handel
505
Internet marketing
467
Online-Marketing
466
Brand management
455
Markenführung
455
Social Web
446
Social web
446
Brand image
370
Markenimage
370
USA
358
United States
358
Emotion
337
Hospitality industry
333
Gastgewerbe
325
E-commerce
287
Electronic Commerce
286
Viral marketing
280
Arbeitszufriedenheit
261
Job satisfaction
261
Arbeitsverhalten
217
Coronavirus
217
Work behaviour
217
Brand
216
Confidence
216
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212
Free
1
Type of publication
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Article
280
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Article in journal
Conference Paper
Mehrbändiges Werk
Aufsatz in Zeitschrift
280
Language
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English
Author
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Law, Chun Hung Roberts
7
Zhang, Zili
7
Li, Hengyun
6
Dwivedi, Yogesh Kumar
5
Zhang, Ziqiong
5
Kim, Woo Gon
4
Rana, Nripendra P.
4
Ye, Qiang
4
Zhang, Lu
4
Erkan, Ismail
3
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Moro, Sérgio
3
Septianto, Felix
3
Wei, Wei
3
Xie, Karen L.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Armas-Cruz, Yaiza
2
Augusto, Mário Gomes
2
Bambauer-Sachse, Silke
2
Bao, Tong
2
Benkenstein, Martin
2
Borghi, Matteo
2
Casidy, Riza
2
Chang, Ya Ping
2
Chiew, Tung Moi
2
Chow, Cheris W. C.
2
Elwalda, Abdulaziz
2
Fernandes, Semila Fenelly
2
Flavián Blanco, Carlos
2
Gil-Soto, Esperanza
2
Guerreiro, João Pedro Silva Martins
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Ismagilova, Elvira
2
Kapoor, Payal S.
2
Law, Rob
2
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International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Journal of business research : JBR
184
Tourism management : research, policies, practice
68
Psychology & marketing
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
280
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280
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
3
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
4
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
5
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
8
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
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