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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Brand image
206
Markenimage
206
Consumer behaviour
159
Konsumentenverhalten
159
Brand management
139
Markenführung
139
Brand
66
Markenartikel
64
Beziehungsmarketing
45
Relationship marketing
45
Designation of origin
35
Herkunftsbezeichnung
35
International marketing
27
Internationales Marketing
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Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Brand equity
19
Customer satisfaction
19
Kundenzufriedenheit
19
Marketing management
16
Marketingmanagement
16
Social Web
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Social web
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Advertising effects
15
Werbewirkung
15
Internet marketing
14
Online-Marketing
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Brand loyalty
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Viral marketing
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Virales Marketing
13
Confidence
12
Personality psychology
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Aagerup, Ulf
1
Ampuero-Canellas, Olga
1
Bhattacharjee, Debashree Roy
1
Brecic, Ružica
1
Connors, Scott
1
Filipovic, Jelena
1
Gorton, Matthew
1
Han, C. M.
1
Han, Heesup
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Hoyer, Wayne D.
1
Jani, Dev
1
Jordá-Albiñana, Begoña
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1
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1
Kuanr, Abhisek
1
Lee, Lee W.
1
Malhotra, Neeru
1
Malär, Lucia
1
Matta, Shashi
1
Moharana, Tapas Ranjan
1
Moon, Byeong-joon
1
Nam, Hyojin
1
Nunes, Joseph C.
1
Nyffenegger, Bettina
1
Ognjanov, Galjina
1
Oh, Chang Hoon
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Perkins, Andrew
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Pradhan, Debasis
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Reynolds, Dennis
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Rojas-Sola, José Ignacio
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Stojanovic, Žaklina
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Su, Na
1
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International journal of hospitality management
International marketing review
Journal of marketing
Journal of business research : JBR
40
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
The journal of consumer marketing
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
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ECONIS (ZBW)
12
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1
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
2
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
4
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
5
Building nightclub brand personality via guest selection
Aagerup, Ulf
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241346
Saved in:
6
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
7
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
8
Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
37
(
2014
),
pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
Saved in:
9
A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
10
Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
Saved in:
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