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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
233
Markenführung
233
Consumer behaviour
227
Konsumentenverhalten
227
Brand image
204
Brand
99
Markenartikel
96
Beziehungsmarketing
69
Relationship marketing
69
Hotel industry
49
Hotellerie
49
Designation of origin
38
Customer satisfaction
34
Kundenzufriedenheit
34
International marketing
33
Internationales Marketing
33
Gastronomie
32
Restaurant industry
32
Brand loyalty
30
Advertising effects
29
Werbewirkung
29
Markentreue
24
Emotion
23
Luxury goods
23
Luxusgüter
23
Marketing management
22
Marketingmanagement
22
Dienstleistungsqualität
21
Service quality
21
USA
21
United States
21
Brand equity
19
Confidence
18
Vertrauen
18
Internet marketing
16
Online-Marketing
16
Perception
13
Personality psychology
13
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Undetermined
139
Free
2
Type of publication
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Article
211
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
211
Systematic review
1
Übersichtsarbeit
1
Language
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English
211
Author
All
Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Dens, Nathalie
3
Klink, Richard R.
3
Pelsmacker, Patrick de
3
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bianchi, Constanza
2
Biswas, Abhijit
2
Choe, Ja Young
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Foroudi, Pantea
2
Ge, Jiaye
2
Guha, Abhijit
2
Gunasti, Kunter
2
Han, C. M.
2
Han, Sung Ho
2
He, Jiaxun
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Kouril, Michal
2
Lee, Seoki
2
Lee, Timothy J.
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Moon, Byeong-joon
2
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International journal of hospitality management
International marketing review
Marketing letters : a journal of research in marketing
Journal of business research : JBR
502
The journal of brand management : an international journal
377
The journal of product & brand management
313
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
85
Journal of international consumer marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Journal of strategic marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Cogent business & management
59
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
211
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1
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211
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
5
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
6
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
7
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
8
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
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