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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Konsumentenverhalten
Consumer behaviour
3,368
Brand management
794
Markenführung
794
Brand image
690
Markenimage
690
Beziehungsmarketing
671
Relationship marketing
671
Brand
447
Markenartikel
438
Customer satisfaction
382
Kundenzufriedenheit
382
Dienstleistungsqualität
331
Service quality
331
Social Web
310
Social web
310
Internet marketing
299
Online-Marketing
299
Emotion
284
Online retailing
274
Online-Handel
274
Gastronomie
268
Restaurant industry
268
Einzelhandel
242
Retail trade
242
Viral marketing
226
Virales Marketing
226
Hotel industry
207
Hotellerie
207
Luxury goods
207
Luxusgüter
207
Advertising effects
202
Werbewirkung
202
Personality psychology
159
Persönlichkeitspsychologie
159
USA
149
United States
147
Advertising
127
Experiment
127
Perception
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3,361
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33
Konferenzbeitrag
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Collection of articles of several authors
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Sammelwerk
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Conference proceedings
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Han, Heesup
34
Mattila, Anna S.
34
Jang, Soocheong
31
Laroche, Michel
26
Ko, Eunju
21
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Balaji, M. S.
13
Guzman, Francisco
13
Wu, Luorong
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Line, Nathaniel D.
12
Liu, Qing
12
Veloutsou, Cleopatra
12
Wei, Wei
12
Wong, IpKin Anthony
12
Dwivedi, Yogesh Kumar
11
Guéguen, Nicolas
11
Jacob, Céline
11
Jeong, EunHa
11
Kim, Woo Gon
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Lu, Lu
10
Schramm-Klein, Hanna
10
Seo, Yuri
10
Flavián Blanco, Carlos
9
Kim, Seongseop
9
Kukar-Kinney, Monika
9
Law, Chun Hung Roberts
9
Loureiro, Sandra Maria Correia
9
Miao, Li
9
Shukla, Paurav
9
Beatty, Sharon E.
8
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
The journal of product & brand management
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
The journal of brand management : an international journal
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
301
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
294
Tourism management : research, policies, practice
292
Marketing letters : a journal of research in marketing
291
International journal of retail & distribution management
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of marketing
279
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
237
Journal of food products marketing
230
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ECONIS (ZBW)
3,367
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1
To tip or not to tip? : explaining tipping behavior in restaurants with service-inclusive pricing
Fernandez, Sébastien
;
Gössling, Stefan
;
Martin-Rios, …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457830
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
8
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
9
Consumer perceived risk of using autonomous retail technology
Sohn, Stefanie
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536198
Saved in:
10
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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