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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of retailing"
~person:"Ahn, Jiseon"
~person:"Murthi, B. P. S."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand
2
Credit card industry
2
Customer integration
2
Customer value
2
Integrated resort
2
Kreditkartengesellschaft
2
Kundenbindungsprogramm
2
Kundenintegration
2
Kundenwert
2
Loyalty program
2
Markenartikel
2
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2
United States
2
Affective engagement
1
Behavioral engagement
1
Betriebliche Wertschöpfung
1
Brand attitude
1
Brand experience
1
Brand experiential value
1
Brand identification
1
Brand image
1
Brand loyalty
1
Brand loyalty$
1
Brand trust
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CSR reputation
1
Co-creation attitude
1
Co-creation behavior
1
Cognitive engagement
1
Confidence
1
Corporate Social Responsibility
1
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1
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Ahn, Jiseon
Murthi, B. P. S.
Han, Heesup
17
Jang, Soocheong
10
Mattila, Anna S.
10
Hyun, Sunghyup Sean
9
Grewal, Dhruv
8
Wong, IpKin Anthony
7
Qu, Hailin
6
Kim, Wansoo
5
Noble, Stephanie M.
5
Busser, James A.
4
Hwang, Jinsoo
4
Lee, Choong-Ki
4
Prentice, Catherine
4
Ryu, Kisang
4
Shulga, Lenna V.
4
So, Kevin Kam Fung
4
Song, Hak-jun
4
Tanford, Sarah
4
Torres, Edwin N.
4
Verhoef, Peter C.
4
Yu, Jongsik
4
Back, Ki-Joon
3
Bai, Billy
3
Chua, Bee-Lia
3
Cronin, J. J.
3
DiPietro, Robin B.
3
Evanschitzky, Heiner
3
Gao, Yixing
3
Ha, Jooyeon
3
Hanks, Lydia
3
Im, Jinyoung
3
Kim, Woo Gon
3
Lai, Ivan K. W.
3
Lee, Jin-soo
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
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International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of retailing
Journal of travel and tourism marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
1
International journal of quality and service sciences
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Total quality management & business excellence
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ECONIS (ZBW)
7
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1
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
2
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
3
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
4
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
5
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
6
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
7
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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