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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer preferences"
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Online-Marketing
Consumer behaviour
3,821
Konsumentenverhalten
3,821
Beziehungsmarketing
848
Relationship marketing
848
Customer satisfaction
668
Kundenzufriedenheit
668
Dienstleistungsqualität
547
Service quality
547
Einzelhandel
521
Retail trade
521
Brand management
488
Markenführung
488
Online retailing
456
Online-Handel
456
Brand image
451
Markenimage
451
Gastronomie
340
Restaurant industry
340
Emotion
308
Hotel industry
289
Hotellerie
289
Social Web
287
Social web
287
Brand
278
Markenartikel
273
Internet marketing
264
Viral marketing
250
Virales Marketing
250
USA
226
United States
226
E-commerce
222
Electronic Commerce
221
Confidence
186
Vertrauen
186
Advertising effects
174
Werbewirkung
174
Personality psychology
152
Persönlichkeitspsychologie
152
Luxury goods
143
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10
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Article
264
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264
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264
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English
264
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Law, Chun Hung Roberts
6
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Li, Hengyun
3
Liang, Sai
3
Park, Jeong-Yeol
3
Rana, Nripendra P.
3
Septianto, Felix
3
Zhang, Zili
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akhtar, Nadeem
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Back, Robin M.
2
Barta, Sergio
2
Belanche, Daniel
2
Bonn, Mark Andrew
2
Bufquin, Diego
2
Casaló, Luis V.
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Cho, Meehee
2
De Angelis, Matteo
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Fiore, Ann Marie
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Gauzente, Claire
2
Grewal, Dhruv
2
Hyun, Hyowon
2
Islam, Tahir
2
Jang, Soocheong
2
Jeong, Miyoung
2
Junaid, Muhammad
2
Kang, Juhee
2
Kang, Sora
2
Khan, Imran
2
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International journal of hospitality management
Journal of hospitality marketing & management
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Psychology & marketing
Бизнес Информ
Journal of business research : JBR
191
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of promotion management : JPM
29
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
264
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264
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
7
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
8
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
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