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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
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Search: subject:"promotions"
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Sales promotion
57
Verkaufsförderung
57
Consumer behaviour
26
Konsumentenverhalten
26
Preismanagement
16
Pricing strategy
16
Theorie
8
Theory
8
Low-cost strategy
7
Niedrigpreisstrategie
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Advertising effects
6
Market research
6
Marktforschung
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Price promotions
5
Brand image
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Brand management
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Decision under uncertainty
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Einzelhandel
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Zhang, Jie
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Fong, Lawrence Hoc Nang
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2
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Ahearne, Michael
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Ahearne, Michael J.
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International journal of hospitality management
Journal of marketing research : JMR
Quantitative marketing and economics : QME
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of product & brand management
12
International journal of production economics
11
International journal of market research
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Journal of revenue and pricing management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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60
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1
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Price
promotions
and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
3
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
4
Evaluating horizontal mergers in the presence of price
promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
5
How rational thinking style affects sales promotion effectiveness
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012146209
Saved in:
6
Do price
promotions
drive consumer spending on luxury hotel services? : the moderating roles of room price and user-generated content
Jang, Seongsoo
;
Moutinho, Luiz
- In:
International journal of hospitality management
78
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012012691
Saved in:
7
Dynamic effects of price
promotions
: field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
8
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
9
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
10
Examining the effects of lottery-style
promotions
in casinos
Lucas, Anthony F.
- In:
International journal of hospitality management
74
(
2018
),
pp. 180-188
Persistent link: https://www.econbiz.de/10011924648
Saved in:
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