How rational thinking style affects sales promotion effectiveness
Year of publication: |
2020
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Authors: | Yang, Bi ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 84.2020, p. 1-8
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Subject: | Buy one get one free | Multi-unit price promotion | Price framing | Rational thinking style | Sales promotions | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Rationalität | Rationality |
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