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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Brand image
Vertrauen
Brand management
170
Markenführung
170
Consumer behaviour
150
Konsumentenverhalten
150
Markenimage
126
Brand
62
Markenartikel
60
Beziehungsmarketing
58
Relationship marketing
58
Hotel industry
49
Hotellerie
49
Advertising effects
42
Werbewirkung
42
Gastronomie
32
Restaurant industry
32
Customer satisfaction
29
Internet marketing
29
Kundenzufriedenheit
29
Online-Marketing
29
Dienstleistungsqualität
20
Service quality
20
Social Web
20
Social web
20
Brand loyalty
19
Advertising
17
Emotion
17
Werbung
17
USA
16
United States
16
Brand equity
15
Markentreue
15
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Confidence
14
Luxury goods
12
Luxusgüter
12
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86
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Article
129
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Article in journal
Aufsatz in Zeitschrift
Language
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English
129
Author
All
Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Arli, Denni
2
Choe, Ja Young
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Eunice
2
Kim, Jinkyung Jenny
2
Lee, Seoki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Paul, Justin
2
Phau, Ian
2
Ruan, Wen-Qi
2
Sreejesh, S.
2
Sung, Kyongsik
2
Xiong, Lina
2
Zhang, Lu
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Ahn, Jiseon
1
Alibakhshi, Setareh
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Atkinson, Peter
1
Attaran, Sharmin
1
Baack, Daniel W.
1
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International journal of hospitality management
Journal of promotion management : JPM
Journal of business research : JBR
492
The journal of brand management : an international journal
343
The journal of product & brand management
309
Journal of retailing and consumer services
252
Psychology & marketing
135
European journal of marketing : EJM
108
Asia Pacific journal of marketing and logistics
107
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
94
Marketing intelligence & planning
81
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
72
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of global marketing
66
Journal of marketing management : MM
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
International marketing review
65
Journal of marketing
62
Journal of the Academy of Marketing Science
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
The IUP journal of brand management : IJBRM
53
International journal of advertising : the quarterly review of marketing communications
49
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Tourism management perspectives : TMP
46
Journal of hospitality marketing & management
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
International journal of advertising : the review of marketing communications
43
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ECONIS (ZBW)
129
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1
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10
of
129
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
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