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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Бизнес Информ"
~person:"Septianto, Felix"
~subject:"Banana"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer preferences"
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Banana
Werbewirkung
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
6
Advertising
5
Emotion
5
Viral marketing
3
Virales Marketing
3
Werbung
3
Brand
2
Brand image
2
Brand management
2
Compassion
2
Construal level
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Product information
2
Produktinformation
2
Abfallvermeidung
1
Abfallwirtschaft
1
Acceptance of EWOM
1
Age group
1
Altersgruppe
1
Altruism
1
Altruismus
1
Altruistic claim
1
Anger
1
Art infusion
1
Arts
1
Awe
1
Banane
1
Beauty
1
Bio-Lebensmittel
1
Brand logo
1
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Septianto, Felix
Jang, Soocheong
5
Jeong, EunHa
5
Thaichon, Park
4
Mattila, Anna S.
3
Qi, Zhou
3
Zhang, Lu
3
Zhang, Xingyi
3
Baumann, Chris
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Kim, DongHee
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Liu, Qing
2
Northey, Gavin
2
Olson, Eric D.
2
Quach, Sara
2
Shao, Xiaolong
2
Stephen, Gladys
2
Ye, Tian
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Baek, Tae Hyun
1
Bai, Billy
1
Baier, Daniel
1
Baker, Melissa A.
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Barta, Sergio
1
Becheur, Imene
1
Belanche, Daniel
1
Blom, Angelica
1
Bonnin, Gaël
1
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International journal of hospitality management
Journal of retailing and consumer services
Бизнес Информ
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
7
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1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
3
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
4
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
5
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
6
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
7
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
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