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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer preferences"
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Online-Marketing
Consumer behaviour
3,570
Konsumentenverhalten
3,570
Beziehungsmarketing
774
Relationship marketing
774
Customer satisfaction
577
Kundenzufriedenheit
577
Einzelhandel
520
Retail trade
520
Dienstleistungsqualität
470
Service quality
470
Brand management
463
Markenführung
463
Online retailing
438
Online-Handel
438
Brand image
426
Markenimage
426
Gastronomie
283
Restaurant industry
283
Emotion
272
Brand
265
Social Web
262
Social web
262
Markenartikel
260
Internet marketing
240
Viral marketing
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Virales Marketing
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E-commerce
212
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Hotellerie
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Electronic Commerce
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USA
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United States
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Confidence
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Vertrauen
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Advertising effects
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Werbewirkung
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Personality psychology
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Persönlichkeitspsychologie
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240
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Law, Chun Hung Roberts
6
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Li, Hengyun
3
Liang, Sai
3
Rana, Nripendra P.
3
Septianto, Felix
3
Zhang, Zili
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Back, Robin M.
2
Barta, Sergio
2
Belanche, Daniel
2
Bufquin, Diego
2
Casaló, Luis V.
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Fiore, Ann Marie
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Gauzente, Claire
2
Grewal, Dhruv
2
Hyun, Hyowon
2
Islam, Tahir
2
Jang, Soocheong
2
Jeong, Miyoung
2
Junaid, Muhammad
2
Kang, Juhee
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Jianwei
2
Liébana-Cabanillas, Francisco
2
Nutta, Marco W. W.
2
Panda, Rajesh
2
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International journal of hospitality management
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Psychology & marketing
Бизнес Информ
Journal of business research : JBR
183
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of advertising research
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
240
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240
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
7
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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