//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer preferences"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Werbewirkung
Consumer behaviour
3,310
Konsumentenverhalten
3,310
Beziehungsmarketing
699
Relationship marketing
699
Customer satisfaction
551
Kundenzufriedenheit
551
Einzelhandel
499
Retail trade
499
Dienstleistungsqualität
449
Service quality
449
Brand management
415
Markenführung
415
Online retailing
414
Online-Handel
414
Brand image
389
Markenimage
389
Gastronomie
283
Restaurant industry
283
Emotion
261
Brand
240
Social Web
240
Social web
240
Markenartikel
235
Internet marketing
222
Hotel industry
212
Hotellerie
212
Viral marketing
202
Virales Marketing
202
E-commerce
198
Electronic Commerce
197
USA
186
United States
186
Confidence
166
Vertrauen
166
Advertising effects
150
Personality psychology
138
Persönlichkeitspsychologie
138
Luxury goods
131
more ...
less ...
Online availability
All
Undetermined
277
Free
14
Type of publication
All
Article
341
Type of publication (narrower categories)
All
Article in journal
341
Aufsatz in Zeitschrift
341
Language
All
English
341
Author
All
Septianto, Felix
9
Jang, Soocheong
7
Jeong, EunHa
6
Law, Chun Hung Roberts
6
Thaichon, Park
6
Zhang, Lu
4
Dwivedi, Yogesh Kumar
3
Kim, DongHee
3
Ladhari, Riadh
3
Li, Hengyun
3
Liang, Sai
3
Mattila, Anna S.
3
Qi, Zhou
3
Quach, Sara
3
Rana, Nripendra P.
3
Tran, Gina A.
3
Zhang, Xingyi
3
Zhang, Zili
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Back, Robin M.
2
Bambauer-Sachse, Silke
2
Barta, Sergio
2
Bauer, Brittney C.
2
Baumann, Chris
2
Belanche, Daniel
2
Bigné Alcañiz, J. Enrique
2
Bufquin, Diego
2
Carlson, Jeffrey R.
2
Casado-Aranda, Luis-Alberto
2
Casaló, Luis V.
2
Chang, Ya Ping
2
Chang, Yaping
2
Cheung, Man Lai
2
Chiew, Tung Moi
2
De Angelis, Matteo
2
Duan, Yongrui
2
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of retailing and consumer services
Psychology & marketing
Бизнес Информ
Journal of business research : JBR
299
Journal of marketing communications
164
International journal of advertising : the review of marketing communications
156
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of promotion management : innovations in planning and applied research
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : JPM
74
Journal of advertising research
73
The journal of product & brand management
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Journal of advertising : official publication of the American Academy of Advertising
51
Asia Pacific journal of marketing and logistics
50
Marketing letters : a journal of research in marketing
50
The journal of brand management : an international journal
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
43
Young consumers : insight and ideas for responsible marketers
42
European journal of marketing : EJM
41
International journal of consumer studies
40
Tourism management : research, policies, practice
39
Electronic commerce research
38
Marketing intelligence & planning
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
36
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
International journal of contemporary hospitality management
33
Journal of global marketing
33
European journal of marketing
31
more ...
less ...
Source
All
ECONIS (ZBW)
341
Showing
1
-
10
of
341
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
4
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
10
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->