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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
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Search: subject:"marketing"
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Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand equity
3
Einzelhandel
3
Retail trade
3
Brand loyalty
2
Customer satisfaction
2
Customer value
2
Kundenwert
2
Kundenzufriedenheit
2
Perceived quality
2
Perceived value
2
Satisfaction
2
"Green" practices
1
Advanced technology
1
Brand
1
Brand associations
1
Brand awareness
1
CHAID
1
Corporate reputation
1
Dienstleistungsqualität
1
Ethiopia
1
Extrinsic vs. intrinsic values
1
Firmenimage
1
Innovation
1
Integrated marketing communications
1
Loyalty
1
Markenartikel
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Ordinal logistic regression
1
Retail brand equity
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Gil Saura, Irene
Han, Heesup
24
Mattila, Anna S.
22
Jang, Soocheong
21
Law, Chun Hung Roberts
17
Kim, Woo Gon
14
King, Ceridwyn
14
Balmer, John M. T.
13
Hyun, Sunghyup Sean
11
Wong, IpKin Anthony
11
Wu, Luorong
11
Dolnicar, Sara
10
Powell, Shaun M.
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So, Kevin Kam Fung
10
Lee, Choong-Ki
9
Loureiro, Sandra Maria Correia
9
Fesenmaier, Daniel R.
8
Line, Nathaniel D.
8
Merrilees, Bill
8
Burmann, Christoph
7
Grace, Debra
7
Hanks, Lydia
7
Josiassen, Alexander
7
Lehto, Xinran Y.
7
Li, Hengyun
7
Liu, Qing
7
Miao, Li
7
Qu, Hailin
7
Stepchenkova, Svetlana
7
Tanford, Sarah
7
Wang, Youcheng
7
Wei, Wei
7
Xiong, Lina
7
Zhang, Zili
7
Bai, Billy
6
Bonn, Mark Andrew
6
Filieri, Raffaele
6
Golob, Urša
6
Gursoy, Dogan
6
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International journal of hospitality management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Service business
4
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
3
European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Customer relations
1
European research on management and business economics
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Market : review for marketing theory and practice
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
Tourism review of AIEST
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
How can integrated
marketing
communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
5
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
6
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
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