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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Iglesias, Oriol"
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Brand management
5
Markenführung
5
Brand
4
Markenartikel
4
Beziehungsmarketing
2
Brand architecture
2
Co-creation
2
Customer integration
2
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Iglesias, Oriol
Han, Heesup
24
Mattila, Anna S.
22
Jang, Soocheong
21
Law, Chun Hung Roberts
17
Kim, Woo Gon
14
King, Ceridwyn
14
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13
Hyun, Sunghyup Sean
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10
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9
Loureiro, Sandra Maria Correia
9
Fesenmaier, Daniel R.
8
Line, Nathaniel D.
8
Merrilees, Bill
8
Burmann, Christoph
7
Grace, Debra
7
Hanks, Lydia
7
Josiassen, Alexander
7
Lehto, Xinran Y.
7
Li, Hengyun
7
Liu, Qing
7
Miao, Li
7
Qu, Hailin
7
Stepchenkova, Svetlana
7
Tanford, Sarah
7
Wang, Youcheng
7
Wei, Wei
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7
Bai, Billy
6
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6
Filieri, Raffaele
6
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6
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Global Brand Conference <11., 2016, Bradford>
1
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International journal of hospitality management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Journal of business ethics : JOBE
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of organizational change management
2
The journal of product & brand management
2
Advances in corporate branding
1
Brands with a conscience : how to build a successful and responsible brand
1
Business & society
1
Business horizons
1
California management review
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Marketing Intelligence & Planning
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Marketing Intelligence & Planning: Volume 33, Issue 2
1
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Routledge companions in business, management and marketing
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ECONIS (ZBW)
6
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1
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
3
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
4
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
5
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
6
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
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